What if steve jobs invented the big mac




















That you can change it, you can mold it. Versus embrace it, change it, improve it, make your mark upon it. But he was right. Everything around us was built by someone, meaning it can be changed. Society is manmade. Nothing is permanent. Steve would be the first one to tell you that life is short and to live everyday to the fullest.

Use that time to make something great, something impactful. No one will ever replace him. To this day, I still have not found anyone else to look up to to the degree that I looked up to Steve.

FTC: We use income earning auto affiliate links. Check out 9to5Mac on YouTube for more Apple news:. Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed.

A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience. A similar thing happened as Jobs and Ive were finishing the iPad. At one point Jobs looked at the model and felt slightly dissatisfied.

They needed to signal that you could grab it with one hand, on impulse. They decided that the bottom edge should be slightly rounded, so that a user would feel comfortable just snatching it up rather than lifting it carefully.

That meant engineering had to design the necessary connection ports and buttons in a thin, simple lip that sloped away gently underneath. Jobs delayed the product until the change could be made. As a young boy, he had helped his father build a fence around their backyard, and he was told they had to use just as much care on the back of the fence as on the front.

It was the mark of an artist to have such a passion for perfection. In overseeing the Apple II and the Macintosh, Jobs applied this lesson to the circuit board inside the machine. In both instances he sent the engineers back to make the chips line up neatly so the board would look nice.

This seemed particularly odd to the engineers of the Macintosh, because Jobs had decreed that the machine be tightly sealed. And once the board was redesigned, he had the engineers and other members of the Macintosh team sign their names so that they could be engraved inside the case.

Jobs was famously impatient, petulant, and tough with the people around him. But his treatment of people, though not laudable, emanated from his passion for perfection and his desire to work with only the best. Was all his stormy and abusive behavior necessary?

Probably not. There were other ways he could have motivated his team. I think a company can be a good family. He infused Apple employees with an abiding passion to create groundbreaking products and a belief that they could accomplish what seemed impossible.

And we have to judge him by the outcome. Jobs had a close-knit family, and so it was at Apple: His top players tended to stick around longer and be more loyal than those at other companies, including ones led by bosses who were kinder and gentler. CEOs who study Jobs and decide to emulate his roughness without understanding his ability to generate loyalty make a dangerous mistake.

Ask any member of that Mac team. They will tell you it was worth the pain. Despite being a denizen of the digital world, or maybe because he knew all too well its potential to be isolating, Jobs was a strong believer in face-to-face meetings. Creativity comes from spontaneous meetings, from random discussions.

He had the Pixar building designed to promote unplanned encounters and collaborations. Jobs hated formal presentations, but he loved freewheeling face-to-face meetings. He gathered his executive team every week to kick around ideas without a formal agenda, and he spent every Wednesday afternoon doing the same with his marketing and advertising team. Slide shows were banned. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides.

Some CEOs are great at vision; others are managers who know that God is in the details. Jobs was both.

But even as he was laying out these grand visions, he was fretting over the shape and color of the screws inside the iMac. No one else in our era could better firewire together poetry and processors in a way that jolted innovation. He connected the humanities to the sciences, creativity to technology, arts to engineering. There were greater technologists Wozniak, Gates , and certainly better designers and artists.

But no one else in our era could better firewire together poetry and processors in a way that jolted innovation. And he did it with an intuitive feel for business strategy.

At almost every product launch over the past decade, Jobs ended with a slide that showed a sign at the intersection of Liberal Arts and Technology Streets. The creativity that can occur when a feel for both the humanities and the sciences exists in one strong personality was what most interested me in my biographies of Franklin and Einstein, and I believe that it will be a key to building innovative economies in the 21st century.

Even when he was dying, Jobs set his sights on disrupting more industries. He had a vision for turning textbooks into artistic creations that anyone with a Mac could fashion and craft—something that Apple announced in January He also dreamed of producing magical tools for digital photography and ways to make television simple and personal.

Those, no doubt, will come as well. Steve Jobs was a product of the two great social movements that emanated from the San Francisco Bay Area in the late s. The first was the counterculture of hippies and antiwar activists, which was marked by psychedelic drugs, rock music, and antiauthoritarianism.

The second was the high-tech and hacker culture of Silicon Valley, filled with engineers, geeks, wireheads, phreakers, cyberpunks, hobbyists, and garage entrepreneurs. Overlying both were various paths to personal enlightenment—Zen and Hinduism, meditation and yoga, primal scream therapy and sensory deprivation, Esalen and est. Jobs—who became a hippie, a rebel, a spiritual seeker, a phone phreaker, and an electronic hobbyist all wrapped into one—was a fan.

He was particularly taken by the final issue, which came out in , when he was still in high school. He took it with him to college and then to the apple farm commune where he lived after dropping out.

Stay Foolish. In every aspect of his life—the women he dated, the way he dealt with his cancer diagnosis, the way he ran his business—his behavior reflected the contradictions, confluence, and eventual synthesis of all these varying strands. Even as Apple became corporate, Jobs asserted his rebel and counterculture streak in its ads, as if to proclaim that he was still a hacker and a hippie at heart. The misfits. The rebels. The troublemakers. Because the people who are crazy enough to think they can change the world are the ones who do.

You have 1 free article s left this month. Until then, what was drawn on computer screens was just like on a typewriter. It was on the insistence of Steve Jobs that the first Mac had the ability to display different fonts. As he explained in his famous speech at Stanford University, this effort was due to a fleeting period in college when he was bored and decided to take a course in calligraphy. Mouse: Steve Jobs was not the inventor of the mouse, but during his career at the head of Apple, one of his obsessions was to perfect this device for communicating with computers, though the results were rather disparate.

He first got it right with the simple one-button mouse for the original Macintosh, much simpler than the mice that he had discovered on his visit to Xerox PARC. In all three cases his strategy was the same. He led teams of talented designers and software engineers and had them invent more and more prototypes. Rather than reinventing the smartphone, the iPhone integrated functions of other mobile devices such as MP3 players, GPS navigators or even cameras, almost sweeping the market.

The key to integrating all these capabilities into a single terminal was reinventing the operating system, again putting together pieces that already existed: icons, touchscreens and gesture control like using two fingers to enlarge or reduce a picture on the iPhone, or swiping the screen to unlock the phone.

After the announcement of the iPhone in January , the competitors of Apple began working on this same product line, and from there arose the disagreements of Jobs with executives from Google and Samsung. Thus he started a patent war in which he won a great battle posthumously: in October , Apple won a patent that gathers together, in pages, many details of the original iPhone.

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